{"id":5002,"date":"2022-08-01T09:22:18","date_gmt":"2022-08-01T09:22:18","guid":{"rendered":"https:\/\/abnormal.nl\/specialization\/search-engine-optimization\/"},"modified":"2026-08-31T11:51:47","modified_gmt":"2026-08-31T11:51:47","slug":"search-engine-optimization","status":"publish","type":"page","link":"https:\/\/abnormal.nl\/en\/specialization\/search-engine-optimization\/","title":{"rendered":"Search engine optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;small-container pb-90&#8243;][vc_column el_class=&#8221;no-ani banner&#8211;animate&#8221;][vc_single_image image=&#8221;4510&#8243; img_size=&#8221;full&#8221; el_class=&#8221;line-logo top-0&#8243;][vc_custom_heading text=&#8221;Our services&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;big-title&#8221;][vc_custom_heading text=&#8221;SEO&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;subtitle&#8221;][vc_custom_heading text=&#8221;Search engine optimization<br \/>\n<b>Higher in Google<\/b>&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;lijnhoogte&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text]Improve your website or webshop&#8217;s search engine optimization and rank higher in Google. Win online with excellent organic visibility for the search terms your customers are looking for. We place you at the top of Google for important terms, making it much easier for customers to find you.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;small-container section-service&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;no-ani banner&#8211;animate&#8221;][vc_custom_heading text=&#8221;<b>Technical SEO:<\/b> a strong foundation&#8221; font_container=&#8221;tag:h2|font_size:45|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;heading&#8211;animate&#8221;][vc_column_text]A strong foundation allows for solid building. Good <a href=\"https:\/\/abnormal.nl\/en\/specialization\/search-engine-optimization\/technical-seo\/\">technical SEO<\/a> guarantees the essential basis for achieving online success. <\/p>\n<p>We analyze the website or webshop. We then resolve any technical issues such as 404 errors for dead links, long loading times, or redirect chains. We solve technical problems, improve the user experience for visitors, and lay the foundation for good visibility in Google and other search engines. Without proper technical optimization, you are already starting at a disadvantage, as Google penalizes you for it.[\/vc_column_text][vc_btn title=&#8221;More about technical SEO&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fspecialization%2Fsearch-engine-optimization%2Ftechnical-seo%2F|title:Technical%20SEO|&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;mo-1&#8243;][vc_single_image image=&#8221;4314&#8243; img_size=&#8221;full&#8221; el_class=&#8221;image&#8211;reveal&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;small-container section-service&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4316&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; el_class=&#8221;image&#8211;reveal&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;<b>Link building:<\/b> more online authority&#8221; font_container=&#8221;tag:h2|font_size:45|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;heading&#8211;animate&#8221;][vc_column_text]<a href=\"https:\/\/abnormal.nl\/en\/specialization\/search-engine-optimization\/link-building\/\">Links from external pages to your website<\/a> act as online recommendations for Google and other search engines. The relevance and value of those links determine how much online authority you build. <\/p>\n<p>We analyze the current link profile and determine which relevant external websites can offer a valuable addition. We then secure the strongest links, for example, from news websites and high-traffic blogs. Their high authority and relevance guarantee a significant boost to your website&#8217;s visibility.[\/vc_column_text][vc_btn title=&#8221;More about link building&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fspecialization%2Fsearch-engine-optimization%2Flink-building%2F|title:Link%20Building|&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;small-container section-service&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;<b>Content optimization: <\/b>for specific search terms&#8221; font_container=&#8221;tag:h2|font_size:45|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;heading&#8211;animate&#8221;][vc_column_text]Strong content makes the difference, both in written form and through photography and video. Thanks to unique, relevant, and interesting content, you appeal to your target audience with a message that contributes to the online success you seek. <\/p>\n<p>We analyze current visibility and determine which search terms can lead to improvement. Based on this, we write copy that improves visibility for those terms. We use clusters of relevant terms and synonyms for this purpose. With the correct density in texts, a good structure of headings and subheadings, and relevant references, this ensures <a href=\"https:\/\/abnormal.nl\/en\/specialization\/search-engine-optimization\/content-optimization\/\">content optimization<\/a> that makes the difference.[\/vc_column_text][vc_btn title=&#8221;More about content optimization&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fspecialization%2Fsearch-engine-optimization%2Fcontent-optimization%2F|title:Content%20optimization|&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;mo-1&#8243;][vc_single_image image=&#8221;4318&#8243; img_size=&#8221;full&#8221; el_class=&#8221;image&#8211;reveal&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;small-container section-getstarted&#8221;][vc_column][vc_custom_heading text=&#8221;Let&apos;s <b>get started<\/b>&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;heading&#8211;animate&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;I want more leads&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Receive more leads by using the optimal SEO strategy within your industry. We analyze the current status of the site and look at the competitors. Based on this, we create a strategy that ensures more leads via organic traffic![\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline&#8221; color=&#8221;black&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fi-want-more-leads%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;I want more inquiries&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Naturally, everyone wants to receive inquiries. But the most important thing is that these inquiries are also of high quality. We develop an action plan focused on obtaining high-quality inquiries from your target audience. Questions? Please feel free to contact us.[\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline&#8221; color=&#8221;black&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fi-want-more-inquiries%2F|&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;I want more brand awareness&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]Brand awareness is useful when your company is new, you want to appeal to a new target audience, or you simply want to increase your turnover. Generating brand awareness with SEO is possible, but a campaign with <a href=\"https:\/\/eyeonline.nl\/specialisme\/zoekmachine-adverteren\/display-advertising\/\" target=\"_blank\" rel=\"noopener\">display advertisements<\/a>, for example, is much more effective for this purpose.[\/vc_column_text][vc_btn title=&#8221;More&#8221; style=&#8221;outline&#8221; color=&#8221;black&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fi-want-more-brand-awareness%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner el_class=&#8221;section-referenties pb-100&#8243;][vc_column_inner][vc_column_text]<h2 class=\"heading--animate text-center\">Our <strong>customers<\/strong><\/h2>\n<div class=\"review text-center b-to-t\">4.7 Google reviews<\/div>\n<div class=\"block_references b-to-t\">   \r\n    <div class=\"swiper-button swiper-button-prev swiper-button-prev-references\"><i><\/i><\/div>\r\n    <div class=\"swiper-button swiper-button-next swiper-button-next-references\"><i><\/i><\/div>\r\n\r\n    <div class=\"swiper cursor-drag\">\r\n        <div class=\"swiper-wrapper\">\r\n                            <div class=\"swiper-slide item\">\r\n                    <div class=\"inner\">\r\n                    <div class=\"info\">\r\n                        <div class=\"quote\">\r\n                            <p><span class=\"f5axBf\" data-ved=\"2ahUKEwj6jL3R79z5AhXkwQIHHRlEA6QQjSt6BAgBEBs\"><span tabindex=\"-1\" data-expandable-section=\"\"><span class=\"review-full-text\">They offer a total package and have in-house specialists in the fields of design, construction, and improving website visibility. We are very satisfied <a class=\"link\" href=\"https:\/\/abnormal.nl\/en\/referenties\/broekmans-van-poppel\/\">Read more<\/a><\/p>\n                                \r\n                                <div class=\"image\">\n\t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/abnormal.nl\/en\/referenties\/broekmans-van-poppel\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"28\" src=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/broekmans-logo-opacity.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Broekmans &amp; Van Poppel\" srcset=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/broekmans-logo-opacity.png 154w, https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/broekmans-logo-opacity-150x28.png 150w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/>\t\t\t<\/a>\n\n\t\t\t<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <\/div>\r\n            <\/div>\r\n                            <div class=\"swiper-slide item\">\r\n                    <div class=\"inner\">\r\n                    <div class=\"info\">\r\n                        <div class=\"quote\">\r\n                            <p>Abnormal has taken us from zero to top rankings in a very short period of time. This rapid organic performance ensures that we can hardly keep up with the workload today. Highly recommended for anyone who wants to be successful. We are certainly experiencing the results firsthand.   <\/p>\n                                \r\n                                <div class=\"image\">\n\t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/abnormal.nl\/en\/referenties\/autosleuteloplocatie-nl\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"28\" src=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/opacity-autosleutel.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Autosleuteloplocatie.nl\" srcset=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/opacity-autosleutel.png 154w, https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/opacity-autosleutel-150x28.png 150w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/>\t\t\t<\/a>\n\n\t\t\t<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <\/div>\r\n            <\/div>\r\n                            <div class=\"swiper-slide item\">\r\n                    <div class=\"inner\">\r\n                    <div class=\"info\">\r\n                        <div class=\"quote\">\r\n                            <p>We have enjoyed a very successful collaboration for several years now. They understand exactly what is needed and truly turn your online ambitions into reality. They act as our own online marketing team, ensuring we perform well in the wonderful world of the internet. We achieve great results across SEO, SEA, and <a class=\"link\" href=\"https:\/\/abnormal.nl\/en\/referenties\/beton-aparte\/\">Read more<\/a><\/p>\n                                \r\n                                <div class=\"image\">\n\t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/abnormal.nl\/en\/referenties\/beton-aparte\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"28\" src=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/Logo-beton-aparte.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Beton Aparte\" srcset=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/Logo-beton-aparte.png 154w, https:\/\/abnormal.nl\/wp-content\/uploads\/2021\/10\/Logo-beton-aparte-150x28.png 150w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/>\t\t\t<\/a>\n\n\t\t\t<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <\/div>\r\n            <\/div>\r\n                            <div class=\"swiper-slide item\">\r\n                    <div class=\"inner\">\r\n                    <div class=\"info\">\r\n                        <div class=\"quote\">\r\n                            <p>We experience Abnormal as a pleasant partner. They always respond quickly and accurately. <\/p>\n<p>Charles, Vloerverwarming Nederland B.V.<\/p>\n                                \r\n                                <div class=\"image\">\n\t\t\t<a class=\"post-thumbnail\" href=\"https:\/\/abnormal.nl\/en\/referenties\/vloerverwarming-nederland-b-v\/\" aria-hidden=\"true\" tabindex=\"-1\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"248\" src=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2022\/08\/vloer.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Vloerverwarming Nederland B.V.\" srcset=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2022\/08\/vloer.png 248w, https:\/\/abnormal.nl\/wp-content\/uploads\/2022\/08\/vloer-150x150.png 150w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/>\t\t\t<\/a>\n\n\t\t\t<\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <\/div>\r\n            <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;text-center section-get-started&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Get in <b>touch<\/b>&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;heading&#8211;animate&#8221;][vc_column_text]Curious about how we can work for your company? Please feel free to contact us to discuss the possibilities, or perform an SEO scan to see how your site is performing.<\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Start your SEO scan&#8221; color=&#8221;success&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fseo-scan%2F|&#8221;][vc_btn title=&#8221;Get in touch&#8221; style=&#8221;outline&#8221; color=&#8221;black&#8221; link=&#8221;url:https%3A%2F%2Fabnormal.nl%2Fen%2Fcontact%2F|&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;small-container pb-90&#8243;][vc_column el_class=&#8221;no-ani banner&#8211;animate&#8221;][vc_single_image image=&#8221;4510&#8243; img_size=&#8221;full&#8221; el_class=&#8221;line-logo top-0&#8243;][vc_custom_heading text=&#8221;Our services&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;big-title&#8221;][vc_custom_heading text=&#8221;SEO&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;subtitle&#8221;][vc_custom_heading text=&#8221;Search engine optimization Higher in Google&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;lijnhoogte&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text]Improve your website or webshop&#8217;s search engine optimization and rank higher in Google. Win online with excellent organic visibility for the search terms your customers are looking for. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4983,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5002","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/pages\/5002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/comments?post=5002"}],"version-history":[{"count":6,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/pages\/5002\/revisions"}],"predecessor-version":[{"id":5168,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/pages\/5002\/revisions\/5168"}],"up":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/pages\/4983"}],"wp:attachment":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/media?parent=5002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}