{"id":4939,"date":"2025-08-15T11:52:21","date_gmt":"2025-08-15T11:52:21","guid":{"rendered":"https:\/\/abnormal.nl\/blog\/seo-in-the-age-of-ai-what-does-it-mean-for-your-online-visibility\/"},"modified":"2026-08-31T09:18:00","modified_gmt":"2026-08-31T09:18:00","slug":"seo-in-the-age-of-ai-what-does-it-mean-for-your-online-visibility","status":"publish","type":"post","link":"https:\/\/abnormal.nl\/en\/blog\/seo-in-the-age-of-ai-what-does-it-mean-for-your-online-visibility\/","title":{"rendered":"SEO in the Age of AI: What does it mean for your online visibility?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;pb-30&#8243;][vc_column][vc_single_image image=&#8221;4856&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;image&#8211;reveal&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; el_class=&#8221;blog-pagina-content&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;content-column&#8221;][vc_row_inner el_class=&#8221;blog-summary&#8221;][vc_column_inner el_class=&#8221;summary-item&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3729\" src=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2023\/11\/Wisse-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/abnormal.nl\/wp-content\/uploads\/2023\/11\/Wisse-300x300.jpg 300w, https:\/\/abnormal.nl\/wp-content\/uploads\/2023\/11\/Wisse-150x150.jpg 150w, https:\/\/abnormal.nl\/wp-content\/uploads\/2023\/11\/Wisse.jpg 458w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>WISSE BLOM<br \/>\nSEO SPECIALIST[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;summary-item&#8221; width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<i class=\"fas fa-calendar-alt fa-2x\"><\/i>Written on: 2025-08-15<br \/>\nModified on: 2025-08-15[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;summary-item&#8221; width=&#8221;1\/3&#8243; el_id=&#8221;summary-item-leestijd&#8221;][vc_column_text]<i class=\"fas fa-clock fa-2x\"><\/i>10 min. reading time[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;table-content-column sticky-wrap&#8221; css=&#8221;.vc_custom_1677568560328{margin-bottom: 35px !important;}&#8221;][vc_tta_accordion section_title_tag=&#8221;h5&#8243; style=&#8221;outline&#8221; color=&#8221;black&#8221; c_icon=&#8221;&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221; el_class=&#8221;acc-dropdown sticky&#8221;][vc_tta_section i_icon_fontawesome=&#8221;fas fa-caret-up&#8221; add_icon=&#8221;true&#8221; title=&#8221;Discover article topics&#8221; tab_id=&#8221;1677163041648-b4154d91-9bf5976e-7e23&#8243; el_class=&#8221;table-content-dropdown&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;intro list&#8221;]<\/p>\n<ul>\n<li><a href=\"#integreren\">How we integrate AI search engines into our SEO strategies<\/a><\/li>\n<li><a href=\"#concreet\">What do we do specifically?<\/a><\/li>\n<li><a href=\"#meerwerk\">Why AI actually requires more work<\/a><\/li>\n<li><a href=\"#geenzorgen\">Don&#8217;t worry. We are on top of it <\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row el_class=&#8221;blog-pagina-content&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;content-column&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;intro list&#8221;]The way people search the internet is changing rapidly. AI tools such as <strong>Google SGE (Search Generative Experience)<\/strong>, <strong>Bing Copilot<\/strong>, <strong>ChatGPT with web search<\/strong>, and <strong>Perplexity.ai<\/strong> are increasingly providing direct answers to user questions. Instead of a classic list of blue links, users receive an AI-generated, contextual answer where the original source is not always visible.[\/vc_column_text][vc_custom_heading text=&#8221;How we integrate AI search engines into our SEO strategies&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1755259251463{padding-top: 5% !important;}&#8221; el_id=&#8221;h1tag&#8221;][vc_column_text css=&#8221;&#8221;]At Abnormal, we have been following developments in AI in search since Google&#8217;s BERT update in 2019. What began then with natural language processing (NLP) has since grown into a landscape where concepts such as vector-based search, semantic SEO, LLM integration, and entity-based indexing set the tone. <\/p>\n<p>We apply these techniques daily. No hype, but a deep-rooted approach.[\/vc_column_text][vc_custom_heading text=&#8221;What do we do specifically?&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1755257906638{padding-top: 5% !important;}&#8221; el_id=&#8221;h2tag&#8221;][vc_custom_heading text=&#8221;Why AI actually requires more work and does not provide automatic gains&#8221; font_container=&#8221;tag:h2|font_size:35|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1755259172745{padding-top: 5% !important;}&#8221; el_id=&#8221;h3tag&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;list&#8221; el_id=&#8221;margin-tfix&#8221;]Many people think that AI makes it easier. Because if AI provides answers itself anyway, then you have to do less, right? <\/p>\n<p>In reality, the opposite is true. AI increases requirements on three fronts: <\/p>\n<ol>\n<li><strong>AI selects only a few sources<\/strong><br \/>\nSo you don&#8217;t just have to be in the top ten, but be the best and most authoritative source within your subject.<\/li>\n<li><strong>The criteria are less transparent<\/strong><br \/>\nIt is not always clear why AI does or does not select your content. This requires in-depth analysis, experience, and continuous optimization. <\/li>\n<li><strong>Competition is becoming broader and more international<\/strong><br \/>\nYou are not only competing with local players, but with every page that AI deems relevant. English-language or academic sources can also suddenly be preferred. <\/li>\n<\/ol>\n<p>SEO in the age of AI therefore requires more technical knowledge, more creativity, and more strategic insight. Fortunately, that is exactly what we are good at.[\/vc_column_text][vc_custom_heading text=&#8221;Don&apos;t worry. We are on top of it. &#8221; font_container=&#8221;tag:h2|font_size:35|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1755259151111{padding-top: 5% !important;}&#8221; el_id=&#8221;geenzorgen&#8221;][vc_column_text css=&#8221;&#8221;]At Abnormal, we don&#8217;t lag behind. We anticipate and are often already working on new developments before they become widely visible. <\/p>\n<p>We invest in:<\/p>\n<ul>\n<li>Tools that measure AI performance<\/li>\n<li>Our own test environments in which we simulate scenarios<\/li>\n<li>Regular training for our team<\/li>\n<li>Content structures that maximize AI snippets<\/li>\n<\/ul>\n<p>We also use AI in our own work. Not to just generate content, but to analyze data faster, recognize patterns, and better support strategic decisions.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Our goal is still the same:<\/p>\n<p><strong>Ensuring your website remains findable. Remains relevant. And remains attractive in a world where AI plays an increasingly large role.  <\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How do you respond to AI within SEO? Discover how we create content that ranks in search engines and AI results. <\/p>\n","protected":false},"author":5,"featured_media":4856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-4939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/posts\/4939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/comments?post=4939"}],"version-history":[{"count":3,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/posts\/4939\/revisions"}],"predecessor-version":[{"id":4942,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/posts\/4939\/revisions\/4942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/media\/4856"}],"wp:attachment":[{"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/media?parent=4939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/categories?post=4939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abnormal.nl\/en\/wp-json\/wp\/v2\/tags?post=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}