A sophisticated and sustainable brand for the high-end market
Cōtae began with an ambitious idea: to develop a line of natural supplements that are not only effective and sustainable but also fit seamlessly into a sophisticated lifestyle. The brand needed to distinguish itself in a market where natural products often feel either clinical or too earthy. The challenge was to create an identity that radiates both purity and eco-consciousness as well as style and refinement, without compromising on credibility or accessibility.
Our solutions
From idea to a recognizable and powerful brand
To bring Cōtae to life, we built the brand from the ground up. The name Cōtae was carefully chosen to evoke a sense of elegance and naturalness. We developed a visual identity that radiates tranquility and sophistication, with a balanced color palette and thoughtful typography. Everything, from the logo to the smallest details in the corporate identity, was designed with aesthetics and brand experience in mind.
solution 02
Product packaging that combines style and sustainability
The product packaging not only had to reflect the brand’s premium look but also be functional and environmentally friendly. We designed minimalist, stylish packaging that exudes luxury without unnecessary frills. The choice of materials and finish ensures a sustainable presentation that aligns with Cōtae’s brand values. Every detail, from the bottles to the labels, contributes to a seamless brand experience.
A seamless digital experience for a global audience
For the webshop, we developed a custom Shopify environment that excels both visually and functionally. The website offers an intuitive user experience, supported by a streamlined global payment system and an exclusive members’ area. Thanks to the thoughtful design and powerful e-commerce functionality, customers can effortlessly find and order their products, regardless of where they are in the world.
Storytelling and marketing that bring the brand to life
A strong brand requires powerful storytelling. We translated Cōtae’s core values into a compelling narrative that is consistently reflected across all communication channels. This included high-quality product photography, carefully crafted content, and a strategic marketing approach to effectively reach the target audience. Through a mix of social media, content marketing, and visual storytelling, we positioned Cōtae as a leading brand within the natural health supplement market.
An inspiring brand with a strong future
Cōtae is more than just a product line; it is a community of people who are consciously focused on their well-being and embrace the power of nature. With a solid brand foundation and a distinctive appearance, Cōtae is ready to grow further and inspire even more people with sophisticated, natural health.
“Abnormal has perfectly translated our vision into a strong brand. From the name to the packaging and the webshop—everything is right and breathes the essence of Cōtae.”
Erik – Cōtae
